Nascar Sponsorship

[ripple]

While most of the news in here is FDA related but this is an interesting development I think. Most of us here think Green smoke is overpriced and underperformance products but this single race sponsorship seems like a pretty smart move to me.

Green Smoke to Sponsor T.J. Bell in NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway First electronic cigarette company to sponsor NASCAR driver in 52nd running of NASCAR's longest race

MIAMI, May 9, 2011 /PRNewswire via COMTEX/ -- Green Smoke , one of the nation's leading electronic cigarette brands, is proud to announce that it will sponsor T.J. Bell in the 52nd running of the Coca-Cola 600 on Sunday, May 29th at Charlotte Motor Speedway. Bell, who is known to NASCAR fans in the Camping World Truck and Nationwide Series, will pilot the No. 50 Green Smoke Toyota Camry in his first attempt to qualify for NASCAR's longest race on the sport's largest stage - the Sprint Cup Series.

Green Smoke's sponsorship of Bell will mark its first NASCAR endeavor, as well as the first NASCAR sponsorship by any organization within the electronic cigarette industry.

"One of the world's signature televised sporting events, NASCAR's Coca-Cola 600 is the ideal global platform to showcase the partnership of Green Smoke and T.J. Bell, a talented NASCAR driver who is making the move to NASCAR's premiere division, the Sprint Cup Series," states Steven Arnold, VP of Marketing & Customer Satisfaction for Green Smoke , an industry leader in providing an authentic, alternative smoking experience.

"NASCAR represents the passion and peak performance of American race car driving to a worldwide audience and T.J. Bell epitomizes the NASCAR competitive spirit at its very best," continued Arnold. "A gifted driver at the threshold of an exciting career, T.J.'s talent has captured the attention of the American public in past performances in the NASCAR Camping World Truck Series. Bell's No. 50 Green Smoke Toyota Camry will be state-of-the-art equipment. We look forward to seeing Bell and the Green Smoke Toyota Camry competing among the biggest names in NASCAR." "Every driver goes into racing wanting to compete at the highest level possible.

Green Smoke has come on board to make racing in the NASCAR Sprint Cup Series a reality for me and I'm looking forward to putting our No. 50 Green Smoke Toyota Camry to the test at Charlotte," said Bell, who currently resides in Mooresville, NC. "This is a big step forward for my career and Green Smoke couldn't have picked a more perfect market to promote its product. I'm looking forward to a great future with Green Smoke and a very exciting Coca-Cola 600 debut." T.J. Bell (Timothy Peter Bell, Jr.), born August 25, 1980 in Sparks, NV, has raced in the NASCAR Camping World Truck Series and NASCAR Nationwide Series.

Prior to joining the stock car racing scene, he made a name for himself in the Toyota Atlantics Series. Bell has raced for more than two decades, accumulating 20 top-10 finishes in ARCA competition and 13 NASCAR career top-10s.

Green Smoke will sponsor Bell's No. 50 Toyota Camry for at least three Sprint Cup events this season.

About Green Smoke Green Smoke Inc. is based in Miami, FL and was founded to provide smokers with an exciting new alternative to traditional cigarettes. As a leading electronic cigarette brand, Green Smoke was amongst the first companies to deliver a simple two piece e-cigarette. Today, Green Smoke continues to pride itself on consistently delivering the highest quality products and the most authentic e-cigarette smoking experience.

[MikeMorgan]

I'm a little biased as a Green Smoker & affiliate, but think the T.J. Bell car is really interesting, especially since NASCAR sponsorship used to be all about smoking ie the Winston Cup. Not sure if we'll ever see the Green Smoke Cup, but hopefully it helps promote electonic cigs & vaping as an overall industry. More on Green Smoke at www.greensmoke.com/morgs.