I got it yesterday, I really like it. How you described it is spot on. It has a very rich, sweet, (not sugary) mild taste to it. I gotta say though, I do think it's a bit over rated. It's a really good juice, but I can't really see why people are absolutely crazy about it, yes taste is definitely subjective. I made the mistake of mixing it with another liquid, it's much better alone. I think I will try gorilla juice by AVE next.