And I'm loving it. Probably because the only other e-cig I have tried was the blu, and I was not impressed. Yes, the blu has "sex-appeal", but I don't care about the appeal as much as the performance.
I definatly recomend the eGo. I can usually use one battery the whole day without recharging, and the starter kit comes with two batteries.
Cartridges seem to run out faster than with the blu, but I would mainly attribute that to the overwhelmingly better performance of the eGo.