Well, I am glad they care about their bottom line as prosperity is a good thing and I love to see companies stay in business. Having said that, I'm just not impressed with Smok. It seems like they release three new mods a week. Half of their "innovation" is gimmick. They will put lights, buzzers, and whistles on their mods then press fit in the 510. They will claim TC and half their mods really are poor in TC. I have a paint-less Alien and a beastly king atty that will dump its contents over night. Just not the kind of stuff I like laying around. I think their are a lot of mods and tanks out there that don't have the hype factor of a Smok that are far better deals in terms of form, fit, and function. I just dropped twenty bucks on an Hcigar Nemisis. Oops I dropped it! Crap, too late. It cracked the tile.