Vaping is in the headlines, it's Vogue, it's hip, it's rebellious... People rush to buy Converse hi-tops or Sperry's because celebrities are wearing them... The fedora is making a come-back as a fashion statement. You are 100% correct, there are (too) many people that follow the crowd (sheeple), and will try vaping because they see it in the media or one of their "cool friends" doing it. These people vape as a fashion statement, and will likely give it up as soon as the new, "hip" thing comes around.
I vape to get my nicotine-fix, after 30 years of conditioning and addiction. If someone has a love for peppermint and wants to vape 0-nic peppermint, let them (as long as they are an adult, making an adult decision).
Would I try it if I had never smoked? 100% chance of "NO"... I'm not a follower, and I don't care what the celebrities or sports-stars are doing! And no, I don't own any Chuck Taylor's or Sperry's, or a fedora, either