While they are owned by a Big Tobacco company, and their product has its faults, Blu gets props from me for a number of reasons. They have a public presence that Joye, SmokTech, Boge, and Vision do not. Hell, all those television commercials prompted my girlfriend to nag me about my smoking to the point I was ready to track down Stephen Dorff, and punch him in his ruggedly-handsome face, LOL!!!
Blu is where a lot of new Vapers started their research. Though, not everyone is an internet dork like ourselves, and will not think of turning to forums for support in theory decision to quit smoking.
Those vibrating packs synchronized to social media could be useful for new users to get in touch with other potentially new or experienced Vapers. Thereby, giving these Blu users a sense of community, and a network of people to turn to for help and support in quitting smoking. Kind of like a VaporTalk offline....