Googled this guy. Seems like if you're going to make a statement like that, you should have something to proof.
http://www.psychology.vcu.edu/about/news.shtml
Dr. Tom Eissenberg wins College Distinguished Scholar award
The award is given for a product of scholarship that demonstrates significant depth and breadth of vision; creative and innovative development of theory, method or form; or extension of the frontiers of knowledge in a field that constitutes a substantial contribution to the intellectual community within or beyond the nominee’s field.
Dr. Tom Eissenberg is a faculty member in the Biopsychology Program and an affliliate member of the Health Psychology Program. His primary area of research is the behavioral pharmacology of drugs of abuse, focusing primarily on nicotine/tobacco. His current work, funded by the U.S. NIH, involves 1) developing laboratory methods to evaluate potential reduced exposure products (PREPs) for tobacco users, and 2) understanding the knowledge, beliefs, attitudes, and effects of waterpipe tobacco smoking. In addition, he tries to promote the responsible conduct of research, particularly with regard to interactions between local Investigational Review Boards (IRBs) and behavioral scientists. He has served on VCU's IRB since August, 2000. He recently chaired the American Psychological Association's Presidential Task Force on IRBs and Psychological Science, and currently chairs the American Psychological Association's Committee on Human Research and is a member of the Society for Research on Nicotine and Tobacco's Policy Committee.