This isn't a big issue, but there is certainly a quiet buzz about it, and I find it very interesting. Sorry if this thread has been done before. I didn't see it.
For MANY years, cigarette companies have used various types of imagery to associate cigarettes with what people want to be. A rugged cowboy smoking may appeal to men who seek to be viewed as tough and masculine. An attractive woman seductively smoking a cigarette may hook women who are after a sort of edgy and dangerous beauty. Since cigarettes have first been mass-produced, there has been a struggle to lock on to an audience and make them think that cigarettes are the key to their happiness.
At this point, this isn't widespread, but I see some electronic cigarette companies using the same tactics. Scantily clad women vaping, muscular shirtless men vaping. Look at the Blu site; I have heard a lot of people say that Blu won them over with the graphics displayed on their website, such as attractive people hanging out in a club, a DJ, and even a sharp-dressed man in a suit, all of them with a Blu in hand. Not trying to step on anyone's toes, but look at even the Maserati ad that has been around for a while now. The night cityscape with the cursive text conjures up images of limousines and clubs where you can't get in unless you're "on the list".
Now to get to my point...
Some people think that this is inappropriate and brings a bad image to the industry. Some of us scoff at suppliers for using these types of images in their advertising. I think that a lot of this goes back to the fact that it was originally done by our current enemies.
What do you guys think?
My opinion? The cigarette companies use this marketing tactic to lure people into a deadly addiction. Is there really anything wrong with us using it to lure people into an alternative to that addiction that is infinitely healthier for you? You also have to keep in mind, there is a stigma around electronic cigarettes. A lot of people view them as silly, frivolous, and just lame. Vapers are losers. Vapers vape because they can't handle cigarettes. It is imperative that we change this way of thinking. You never know, that photo of a girl in a bikini holding a 510 might save a life. Tacky as it may seem, we are fighting fire with fire. We can play their game, too.