LOL - oh well. I have to say you were definitely a little too eager. But its understandable to be excited. People love Eastmall and I've sent them three notes with no response. I think we just expect too much these days with emails, we think we're being ignored when someone just decided to go out for the day (or two). On the plus side, it does not seem to be a rip-off. Payment on hold is probably just a clearing thing with the bank/CC co.
Please remember, the smaller retailers like the ones referred to on this site or it appears the one you dealt with, are a one to few person enterprise. Usually committed to the concept as opposed to the money. And welcome.